Head of Data & Product

About BlackJet

BlackJet Marketing is a nationwide direct mail agency helping B2C brands acquire new customers through targeted, measurable marketing programs. We combine audience strategy, data, creative, production and measurement to deliver results for clients across travel, healthcare, home improvement and other consumer industries.

The Role

We are looking for a Head of Data & Product to lead BlackJet’s data strategy and expand the capabilities that support our clients and our continued growth. This person will oversee our data ecosystem, audience strategy, key vendor relationships, and the development of new data-driven products and solutions.

Reporting directly to the President, this role combines strategy with hands-on execution and offers the opportunity to build a team over time. We’re looking for someone who can identify opportunities, shape the strategy, and lead the work required to bring them to life.

What You’ll Own

• Data strategy and capabilities: Develop and execute BlackJet’s data strategy, including the infrastructure, processes and partnerships needed to improve efficiency, support our clients and enable future growth.
• Audience strategy: Advance our approach to audience development, targeting, segmentation, and data-driven marketing solutions.
• Strategic partnerships: Lead key relationships across our data, print and postal ecosystem, including vendor evaluation, negotiation, performance, industry programs and ongoing optimization.
• Product development: Identify opportunities to turn data capabilities, partnerships and insights into differentiated solutions and products for BlackJet and our clients.
• Measurement and analytics: Strengthen how we measure campaign performance and use results to improve audience strategy, client outcomes, and future investment.
• AI and innovation: Identify and implement AI and emerging technologies that improve efficiency, enhance our capabilities, and create value for BlackJet and our clients.

What You Bring

• 15+ years of experience in data, audience strategy, marketing technology or a related discipline, including senior leadership experience.
• Experience developing and executing data strategies that support business growth and client outcomes.
• Strong knowledge of consumer data, audience development, segmentation, targeting, and data-driven marketing.
• Experience using data, technology, and strategic partnerships to create new capabilities, solutions or business opportunities.
• Strong commercial instincts, including experience managing strategic partners, negotiating vendor relationships, and identifying opportunities for growth and efficiency.
• Experience with direct mail, offline marketing, or customer acquisition is strongly preferred.
• A builder mindset with the ability to translate complex data and technology concepts into business strategy and move comfortably between strategy and hands-on execution.

Compensation & Benefits

$230,000 to $260,000 base salary, commensurate with experience, plus eligibility for incentive compensation. BlackJet offers health care benefits, retirement benefits and paid time off, inclusive of paid sick leave. Additional benefit details will be discussed during the interview process.