Built on a Simple Idea: Marketing Should Work

Sean Kelly is an accomplished entrepreneur and marketing executive with more than two decades of experience building businesses and driving growth through performance-based marketing.

Sean founded BlackJet in 2008 after recognizing an opportunity to bring a more targeted, measurable approach to direct mail. Since then, he has grown BlackJet into an established direct marketing partner, combining data, audience strategy, creative and execution to develop highly targeted campaigns designed to drive response and measurable return.

Sean’s entrepreneurial track record began well before BlackJet. Early in his career, he became the youngest General Manager in the history of Fairfield Resorts’ marketing division, now part of Wyndham, where he transformed the company’s Day Drive Marketing program and significantly increased annual sales prospects. He later co-founded Integrated Marketing Solutions (IMS), which grew to become a leading marketing company in the vacation ownership industry before being acquired by Taylor Corporation in 2007.

Throughout his career, Sean has remained focused on finding better ways to connect businesses with the consumers most likely to respond. Today, he is leading BlackJet’s continued evolution through advancements in data, analytics, technology and AI, creating new opportunities for smarter targeting, greater personalization and stronger marketing performance.

Sean holds a degree in Business Administration from Bloomsburg University of Pennsylvania and an advanced degree in International Management from the Université de Nancy in Nancy, France.

Courtney brings more than 20 years of experience across data, marketing technology, strategy and business growth. Throughout her career, she has helped organizations ranging from emerging companies to Fortune 500 brands use data and insights to make smarter marketing decisions and drive measurable results.

As President of BlackJet, Courtney leads the company’s growth strategy and continued evolution, with a focus on expanding capabilities, identifying new opportunities and bringing together data, creative, technology and measurement to drive performance.

Prior to joining BlackJet, Courtney held senior leadership roles across the data and marketing technology industry. Her experience spans strategy, operations and organizational leadership, with a track record of building high-performing teams, developing new opportunities for growth and helping businesses successfully scale.

Courtney holds a Bachelor of Arts degree in Business Administration with a minor in Marketing from Northern Arizona University.

A graduate of Luzerne County Community College with a degree in Commercial Art and a specialization in Computer Graphics, Brian brings 25 years of experience in graphic design and print production, spanning everything from file preparation through printing and finishing. He also has eight years of project management experience, including the development of e-commerce websites.

At BlackJet Marketing, Brian combines both sides of that background, managing project logistics and data workflows to ensure resources move efficiently through production while maintaining data accuracy and consistency. He also leads the design of BlackJet’s personalized print marketing campaigns, a role he has held since 2023.

With more than 15 years of experience in sales and marketing, Randy Klem specializes in developing strategic partnerships and delivering tailored solutions for clients across a wide range of industries. As a National Account Manager, he takes a consultative, client-focused approach to help businesses achieve their marketing and sales objectives through effective direct mail campaigns.

Randy is committed to understanding each client’s unique goals, using data-driven insights and thoughtful strategy to support informed decision-making and measurable results.

Outside of his professional career, Randy is an avid hunter and fisherman and has earned several distinctions in Pennsylvania.